Digital Communication & Multimedia Design
The All-In-One Package for Creative Minds
Program Overview
Updated in 2026
The curriculum consists of a total of 135 credits (Please kindly view the “Curriculum” section in this page)
The average duration for this program is 3.5 years.
This program is designed for individuals who have completed upper secondary education (high school).
Admission is conducted in accordance with the current regulations of the Ministry of Education and Training of Vietnam, as well as the academic regulations of the University of Economics Ho Chi Minh City (UEH).
There are 3 programs to choose from:
1 – Vietnamese language
2 – Half-English language
3 – English language
One Major - Three Programs
Students are offered with 3 language-based programs to choose
Vietnamese Program
Half-English Program
English Program
Curriculum
Updated in 2026
Semester 01:
- Foundation of Design
- General English
- Applied Mathematics
- Economics
- World Art Culture
- Basic Design
- Elective 1
Semester 02:
- Creative Mindset
- English 1
- Marxist-Leninist
- Philosophy
- Design Thinking
- Community Engagement
- Graphic Design
- Mass Communication
- Elective 2
Semester 03:
- Content & Strategy
- English 2
- Political Economy
- Art and Culture
- Media Content Creation
- Marketing and Communications
- Communication Management
- Art and Culture
- Elective 3
Semester 04:
- Digital Engagement
- English 3
- Scientific
- Socialism
- Media
- Production
- PR & Advertising
Integrated - Communications
- Interactive Media
- Marketing – Branding
- Marketing Research
- Elective 4
Semester 05:
- Innovation & Insights
- Ho Chi Minh Ideology
- Entrepreneur – Start-up
- Storytelling
- UX/UI
- Contemporary Marketing
- Emerging Media Trends
Semester 06:
- Communist Party
- Modern Social Media Trends
- New Technologies in Communication
- Social Media
- Website Development
- Digital Media Production
- Internship
Semester 07:
- Graduation Thesis
Some of DCM Students' Works
What People Say About DCM?
From the lecturers to the students
This program is specifically designed to empower students of all backgrounds, lead them to the realm of creativity and community values.
I remember being a high school student with no drawing skill, yet after one year in DCM program, my skill has improved a lot, thanks to the expertise lecturers at SMD.
Students are provided with multiple opportunities to carry out real-world projects - which is a priceless experience so as they can get used to business environment.
Being a DCM student is an unforgettable experience. I have got prizes in both Marketing Contest and Design Competitions. Also the support from SMD are undeniable.
FAQs
If you require any further information, please contact us!
The curriculum of this program is designed to cover most of the aspects of Multimedia and Communication; However, students are encouraged to focus on their own suitable field.
The submission of the Drawing Exam's result is ONE OPTION to qualify for the enrollment method. Please kindly visit UEH regulation of enrollment this year for more information!
This program does not require students with talent in drawing. All classes are designed to be inclusive towards new students regardless of their drawing skills.