Research Overview
Research is one of our utmost priorities
Primary Fields of Research
We are dedicated to an interdisciplinary approach for our research
Topic 1: Marketing, Communication & Multimedia Communication
Consumer behavior in the context of digitalization and multichannel communication
Brand communication, trust, and customer experience
The role of social media, digital content, and online communities
The influence of psychological and social factors on consumer attitudes and behavior
Social marketing and community value
Applications of emerging technologies in marketing and communication
Topic 2: Design
Design thinking and interdisciplinary innovation
User experience (UX) design in digital and physical environments
The relationship between aesthetics, functionality, and technology
Design for education, society, and communities
The role of design in enhancing interaction and learning
Design as a tool for solving complex problems
Topic 3: ArtTech (Art Technology)
Consumer behavior in the context of digitalization and multichannel communication
Brand communication, trust, and customer experience
The role of social media, digital content, and online communities
The influence of psychological and social factors on consumer attitudes and behavior
Social marketing and community value
Applications of emerging technologies in marketing and communication
Topic 4: Sustainable Development
Consumer behavior in the context of digitalization and multichannel communication
Brand communication, trust, and customer experience
The role of social media, digital content, and online communities
The influence of psychological and social factors on consumer attitudes and behavior
Social marketing and community value
Applications of emerging technologies in marketing and communication
Topic 5: Leadership in Communication and Multimedia Communication
Consumer behavior in the context of digitalization and multichannel communication
Brand communication, trust, and customer experience
The role of social media, digital content, and online communities
The influence of psychological and social factors on consumer attitudes and behavior
Social marketing and community value
Applications of emerging technologies in marketing and communication
Our Researchers
From Dean, Vice Dean to Lecturers, we commit to make contributions
Assoc. Prof. Trinh Thuy Anh
Rector of CTD, Dean of SMD
PhD of Engineering Economics Field of study: Leadership, Management, Communication.
Assoc. Prof. Trinh Thuy Anh
Rector of CTD, Dean of SMD
- Phone:+1 (859) 254-6589
- Email:info@example.com
MA. Nguyen T. T. Huyen
School Staff
MBA, Master of Bussiness Administration. Second prize for Excellent Teachers 2019.
Ph.D Duong T. T. Trang
Lecturer
Phd in Commercial Business, major in Marketing , at the University of Economics Ho Chi Minh City (UEH)
Sharings from our Research Consultant
From Australia to Vietnam
"Media Research has the potential to reach farther from the ordinary definition."
Assoc. Prof. Ngo Viet Liem
- Assoc. Prof. of Marketing at UNSW Business School, UNSW, Sydney, Australia.
- Editor in Chief of Australasian Marketing Journal.
- Research interests: body of knowledge on human experience, theory of mind, attitude formation.
